Sunday, 28 October 2018

BSA 306 - Week 9


The Bear and the Hare is a Christmas advert for John Lewis directed by Yves Geleyn and Elliot Dear which was released in 2013.




https://vimeo.com/79217517

I believe that the techniques used were from a mix of stop-motion and 2D animation. 

John Lee, the production designer/supervising model maker built the backgrounds and has also worked on other film sets like Charlie and the Chocolate Factory to Frankenweenie.

  

I think this advert created a nice and family friendly Christmas advert that brings back nostalgic and soft feelings to the heart.

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